Advertising and Marketing
Having a website online and active is only half the story when you are looking to attract new customers. They need to know that you exist. During the very short period of time when your customer is actively searching for your business, you need to appear in the results, your website needs to be available, enticing and most of all easy to use.
There are two main categories to promote your online business. They are explained in detailed below;
Search Engine Optimisation (SEO)
This process involves optimising your existing website to make it search engine friendly. Your website appears to a search engine as plain text, no pictures, no colours. If your site has been designed correctly from the outset then the search engines can easily index your content and make it available for other users to search.
As SEO is only performed on your website once, the benefits last indefinitely meaning that can be very cost effective. Search engines usually reward better presented sites with a higher ranking in their results.
Online Advertising
The new generation of Online Advertising have allowed small business to take advantage of the extra traffic it can provide. With Cost-Per-Click (CPC), your budgets can be well defined and your campaign specifically targeted with keywords of your choice.
Older obsolete advertising methods such as ill targeted banner advertising or even worse unsolicited junk email (spam) are actively discouraged as they can actually harm relationships between you and your customer.
Our Services
We actively develop sites using the SEO principals and are fully capable of managing your online advertising campaigns. Call us, or request a quote today.